Contrary to the popular expression, the choir is often the best group to be preaching to. That's because the choir that constitutes your existing and devoted fan base needs to hear from you—and often.
The choir sings your song, gets its inspiration from you, and wonders what you’re going to say next with your art. They’re the ones who fly hundreds or thousands of miles to attend Fashion Week, while a tourist walking by Lincoln Center doesn’t care one bit what’s going on inside, and most likely never will.
