Saturday, February 2, 2013

From Rack to Life


“The moment a garment ceases to be worn, it no longer exits.”
That’s one little sentence in the book “Fashion: The Twentieth Century” by Francois Baudot that really made me stop and think.  Maybe because it resonated with my goal as a fashion photographer to take clothes from the rack and transport them into the light of day and give them life.  A fun life, a hard life, a frivolous life—each shoot is different, but the goal is always the same.

It’s strangely philosophical to think, though, that clothes aren’t even really clothes unless they’re being worn.  Sitting there in a dark closet, they’re really just pieces of fabric, the same as if they were sitting in a land fill someplace.  Only when taken out, and put against a person’s skin, do they transform into being clothes and fashion and style.
And to be fully realized, they have to not only be worn, but seen by others (or at least one other person in the case of certain types of garments).   Although there is the solo, tactile experience of feeling clothes against your skin, and that counts, too.
So…what does all of this extra thinking have to do with fashion photography, when I already have (I think) my main goal?  Maybe it’s one step deeper into understanding what it is I try to capture and show with it.  It magnifies the difference between clothes on a hanger and clothes on a person, and helps illuminate what that difference is, and how in evolves and changes while also staying the same.
But I’ll still have to think on it some more…